Visual Design Elements

•Six integral components used in the creation of a design:

•Line

•Color

•Form/Shape

•Space

•Texture

Value

Line

Types

•Vertical- Represents dignity, formality, stability and strength.

•Horizontal- Represents calm, peace and relaxation.

•Diagonal- Represents action, activity, excitement and movement.

•Curved- Represents freedom, the natural, having the appearance of softness and creates a soothing feeling or mood.

Balance

Parts of the design are equally distributed to create a sense of stability.

There can be physical as well as visual balance.

Types

•Symmetrical or Formal Balance

•Asymmetrical or Informal Balance

•Radial Balance

•Vertical Balance

•Horizontal Balance

Rhythm

Repeated use of line, shape, color, texture or pattern.

Types

•Regular rhythm

•Graduated rhythm

•Random rhythm

Gradated rhythm